Take Action: Tell Calvin Klein, Coach, and Marc Jacobs to Follow Gucci's Lead

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Tell Calvin Klein, Coach, and Marc Jacobs to Follow Gucci's Lead and Stop Bagging Indonesia's Rainforests

Indonesia's rainforests are world-renowned for their social and ecological value. They comprise some of the most biodiverse forests on the planet and are home to millions of Indigenous people. They are also key to reigning in climate change but are currently being cut down at an unprecedented rate. Due to massive emissions from this tropical deforestation and peat land drainage and destruction, Indonesia has become the world's third largest greenhouse gas emitter, after China and the U.S.

The pulp and paper industry is one of the primary drivers of deforestation in Indonesia, and global fashion companies like Calvin Klein, Coach, and Marc Jacobs are helping to drive the loss of Indonesia's rainforests. Our research indicates that these companies are buying bags from Asia Pulp & Paper (APP) and its affiliates. APP is the biggest Indonesian rainforest destroyer for paper and is responsible for past and ongoing clearing and converting of vast areas of rainforests and peat lands in Sumatra and Borneo.

Despite these challenges, there is good news for Indonesia's rainforests. The prestigious conglomerate of fashion and luxury brands Gucci Group recently decided to eliminate all paper made from Indonesian rainforests and plantations and by controversial suppliers, notably Asia Pulp and Paper, as a first step in implementing an industry-leading paper policy. If Gucci Group can do it, Calvin Klein, Coach, and Marc Jacobs can, too.

Send a message today to Calvin Klein, Coach, and Marc Jacobs to demand that they follow Gucci Group's lead and stop bagging Indonesia's rainforests by cutting ties with APP and its affiliates immediately and implementing a leadership paper policy.

For more information, visit the "Don't Bag Indonesia's Forests" page.

Subject:

Dear [ Decision Maker ],

(Edit Letter Below)

I am writing today with a simple message: follow Gucci Group's lead and protect Indonesia's rainforests.

Gucci Group recently committed to eliminate all paper made from Indonesian rainforests and by controversial suppliers, notably Asia Pulp and Paper, as a first step in implementing an industry-leading paper policy. With its new policy, the Gucci Group has pledged to reduce the amount of paper it uses, eliminate fiber from high conservation value forests, and only purchase recycled products or those certified by the Forest Stewardship Council by December 2010.

As a consumer and citizen concerned about Indonesian deforestation and climate change, I am encouraged by Gucci Group's actions. 
Their new policy proves to me that the fashion industry can make a difference for rainforests and for the climate.

Please join with Gucci Group to help preserve these invaluable rainforests by ending your business relationships with Asia Pulp and Paper and committing not to buy pulp and paper made from Indonesian forest destruction or other endangered forests. Be a leader and develop a company-wide policy, which commits to reducing your paper consumption and sourcing only recycled and FSC certified papers.

Indonesia's rainforests are too precious to be made into disposable shopping bags. Please contact Robin Averbeck at Rainforest Action Network today to discuss how to join with Gucci Group, H&M Group, Hugo Boss, and others to move your company forward and out of Indonesian forests.

Thank you,
[Your name]

Take Action on this Issue

Calvin Klein, Coach, and Marc Jacobs

*Calvin Klein, CEO Tom Murry
*Coach, CEO Lew Frankfort
*Marc Jacobs, CEO Bertrand Stalla-Bourdillon
cc: *Calvin Klein, Executive Vice President Malcolm Carfrae
cc: *Coach, VP Investor Relations Andrea Resnick
cc: *Marc Jacobs Scott Gray

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